BREAKING NEWS

2012/04/24

Canadian Media Magnify the Problem iBooks Prices

If you thought that the United States Federal Government was the only one trying to pitch in and sue Apple, along with several book publishers, for an alleged conspiracy that went against competitive marketing for ebooks then all you have to do is look north towards Canada.

A single Canadian lawyer from a province of Canada has jumped the boat to be the sole representative against the allegedly colluding companies. While interesting on what his stand will be in the case it is very contrary to the full-force involvement of the entire US federal government in their share of their fight.


The whole issue began when the US Federal Government charged the companies for breaking antitrust laws. As according to the charges, former Apple CEO Steve Jobs had instigated an agreement with the publishers to stop competitive ebook marketing so that they could be in control of the pricing process. This was taken as a move to counteract Amazon.com and its Kindle ebook reader. Amazon had allowed the writers to place their own price on their products.

Apple and the publishers had designed a completely new system where they place a fixed price on ebooks and they earn through a fixed percentage of the final retail price per book. This meant that they were forcing their consumers to pay more than what they really should have been paying for those books.

Over-charging their consumers and breaking several marketing protocols are the charges that the companies face now. Apple had refused to negotiate concerning the issue and strongly deny that they had been conducting illicit marketing tactics to earn higher revenues. Some of the publishers have come to a court settlement instead.

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